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Best Practices to Perform Branding of Your E-commerce Website

While having an e-commerce website is a great way to expand your retail business, it is important that your website reaches the right audience at the right time. You can’t simply sit and wait for the customers to visit your store, you need to promote your website on different platforms so that your customers can know about your existence. Branding is an integral part of improving the sales of an e-commerce website, especially if you have just entered the market with your store. It is worth noting that e-commerce is one of the highly competitive industries right now. If you aren’t putting in efforts to promote your brand, you may not even reach your target audience, let alone boost your sales. So, as soon as you have successfully developed your e-commerce website, start out with the branding process. Here’s how you can perform branding for your online store. Build a Brand Identity Building a brand identity is the first step towards promoting your business. It is important that you hav...
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How Artificial Intelligence (AI) is Impacting the E-commerce Industry

Artificial Intelligence has already become a trending topic among tech enthusiasts. Many tech giants like Google and Amazon are spending millions of dollars on this immersive technology to enhance the user experience. Whether it’s Apple’s Siri or Amazon’s Alexa or even Tesla’s self driving cars, AI is almost everywhere, including the e-commerce industry as well. While as surprising as it may sound, but AI is helping e-commerce businesses to grow exponentially. From helping customers make better shopping decisions to analyzing customer behavior, AI can benefit the e-commerce industry in many ways. Moreover, AI has the potential to transform the traditional e-commerce web development process through customized development methodologies. If you also own an e-commerce website, integrating AI can help you provide customers with an exceptional user-experience. Take a look at the following points which explain the impact of AI in the e-commerce industry. Automatic Repricing The prices ...
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How to commence a Virtual eCommerce Business easily?

With the passage of time and advanced technology, almost everything has become easier. Business needs have also changed, earlier you need to spend a lot of money on leasing your location, buying products at wholesale to put on shelves as well as storing it in a warehouse. Thanks to the internet now you don’t need a physical location for a store as well as inventory. In fact, you don’t even need a physical office to sell tons of products online. You just need a  Magento E-commerce website as there are millions of e-commerce businesses where you can do all the tasks virtually. Outsource e-commerce developers: The very first and easy task for you to choose the e-commerce platform like Magento and hire top Magento websit e developers, who can develop your website in less time and moreover you don't need to pay money on hiring a developer for your business who will handle all the work as this strategy is very expensive and time-consuming. Thus, you only need a website from them Out...
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How to Secure Your Magento E-commerce Store?

Since Magento is one of the commonly used e-commerce platforms, it is always vulnerable to security attacks. E-commerce owners running their website on Magento should remember that keeping your site secure is as important as branding it in the market. You do not want any critical information regarding your store or customer details to reach the hands of potential hackers. This is the reason why it is always recommended to follow the best practices to secure an e-commerce website at the time of Magento website development itself. If you are still compromising with the security of your website, you’re on the wrong path. Follow the following practices and secure your Magento e-commerce website. Use Unique Passwords While keeping your girlfriend’s name or her date of birth as a password isn’t wrong, setting a unique password is extremely important. Name, DOB, and mobile number is the easiest passwords to crack. Therefore, it is always advised to set a complicated password for you...
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How to Optimize Your E-commerce Website to Improve International Sales?

If your e-commerce sales have become saturated by serving your local clients, it’s time to take the next big step. It’s time to expand your business boundaries and reach your worldwide audience through your e-commerce website. Selling to a worldwide audience can benefit your business in many ways. Apart from helping you improve your online sales, it also presents your business as a leading brand in the market. However, serving to an international audience is not an easy task. You would not want to enter such a competitive market without full preparation. Of course, you need to perform in-depth market research to identify the countries where people are most likely to buy from your website. However, to ensure that the website offers exceptional user-experience to the customers, it is imperative to optimize the website properly. To do so, you can either hire a professional Magento development company or carry DIY optimization as well. To help you along the way, we have compiled a list ...
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Location: United States
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Essential Elements of an E-commerce Website

An e-commerce website contains several critical elements, which are placed with the sole purpose of providing an exceptional shopping experience to the customers. Without these elements your website may not attract the potential customers, thereby reducing the overall sales. In this blog post, we are going to share a list of such crucial elements which your e-commerce website must have. However, before moving any further, let’s first understand the significance of taking a retail business online. An online store can double the sales of your retail business. On any given day, customers are going to prefer online shopping over visiting a retail store, mainly due to the ease and high convenience. In saying that, if you want to get ahead of your competitors in terms of revenue and customer base, you need to take your retail business online and serve a large portion of your target audience. To do so, you can hire a Magento e-commerce development company and let the professionals build a ...
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Location: United States
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Magento Development Trends to Look Out for in 2019

The previous year has been a roller-coaster ride for Magento developer. Ever since Adobe acquired Magento back in August 2018, a lot of changes have been made to the platform. From developing websites that load at a lightning fast speed to integrating chatbots and AI, Magento has made it easier for the developers to build e-commerce websites which offer advanced functionality. However, these changes were merely a tip of the iceberg as the platform is expected to get more advanced in 2019. Experts believe that the number of Magento e-commerce stores will significantly increase by the end of 2019. As a result, it won’t be wrong to expect Adobe bringing its best game for Magento developers. If you’re also running your e-commerce website on Magento, it is worth taking a look at some of the Magento e-commerce development trends which may dominate the e-commerce industry in 2019. Chatbots Last year was just a start for the chatbots. They’re more likely to become a trend in the upc...
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Location: United States
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