How to Optimize Your E-commerce Website to Improve International Sales?

If your e-commerce sales have become saturated by serving your local clients, it’s time to take the next big step. It’s time to expand your business boundaries and reach your worldwide audience through your e-commerce website. Selling to a worldwide audience can benefit your business in many ways. Apart from helping you improve your online sales, it also presents your business as a leading brand in the market.

However, serving to an international audience is not an easy task. You would not want to enter such a competitive market without full preparation. Of course, you need to perform in-depth market research to identify the countries where people are most likely to buy from your website.

However, to ensure that the website offers exceptional user-experience to the customers, it is imperative to optimize the website properly. To do so, you can either hire a professional Magento development company or carry DIY optimization as well. To help you along the way, we have compiled a list of tips to optimize your website to improve its international sales.

Start Small
It’s always a good practice to start small. Targeting ten countries all at once is not the right way, especially if you don’t have a fancy budget to spend on promotions. Pick a country where you are most confident to get sales from and develop customized marketing campaigns to target the customers. This will also help you analyze your mistakes and challenges, you’re likely to witness in the future.

Set Up Suitable Payment Options
Customers in different corners of the world prefer different payment options. Studies suggest that people in the US use credit cards to shop online while Indians prefer other digital payment methods like e-wallets. So, you can’t expect to grow your sales by integrating a single payment option. Make sure that your website supports the majority of payment options like PayPal, e-wallets, Credit/Debit Cards, etc.

Multi-Language Support
Even though the majority of countries prefer English while accessing a website, it is still important to ensure that your website supports different languages. Magento developers recommend integrating Google’s Translation API into your website so that customers sitting in different corners of the globe can access your website in their native language.    

These are three of the major tips, you must remember while optimizing your website for the global audience. Follow them and improve the international sales of your online store.
Location: United States

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